Vision, Mission & Shared Values

Vision and mission


In line with Fujifilm Group’s Sustainable Value Plan 2030, FUJIFILM Business Innovation Hong Kong will fully leverage our strong business model to create value for our customers and other stakeholders along the FUJIFILM Business Innovation value chain. Apart from the material procurement, research & development (R&D) and manufacturing processes managed by FUJIFILM Business Innovation and other affiliates, FUJIFILM Business Innovation Hong Kong also optimizes several local stages in the value chain, including “sales”, “use by customers” and “reduce, reuse, recycle, disposal”.

value chain-en

FUJIFILM Business Innovation Hong Kong endeavors to create values through our business activities by providing innovative document products, solutions and services that address specified issues and to support value creation by our customers and stakeholders. 

Mission Statement

Our business domain comprises support for work process reforms within the working environment. By providing products and services of value we will support people in effectively utilizing information and knowledge to be more creative. 

We will build mutual trust among stakeholders by growing as a company and offering new forms of value through our business activities.Trust will engender respect for diversity, forming a foundation for worldwide cultural advancement.

Through our work we will seek to enhance our expertise and human ability. We will use the personal growth and sense of fulfillment thus achieved as energizing forces in our organization and business to bring development and enrichment to society.     

Shared Values

Deliver outstanding products and services originating from market needs and social issues

Create new value based on creative thinking unfettered by preconceived ideas

Generate results by determining the real issues before making decisions and seeking efficient processes

Seek overall optimization and mutual development through reliance on and cooperation with others inside and outside FUJIFILM Business Innovation

Comply with legal and societal norms and always maintain good faith and fairness in business

Respect individuals and different cultures, and live considerately alongside others as members of society